Biotech company Pembient was founded on a vision of a world without wildlife poaching. Wildlife crime such as poaching is now the most urgent threat to some of the world’s best loved species, including rhinos. By generating synthetic rhino horn, Pembient aims to reduce the demand for the real product.
Pembient asked McIntire Design to develop a promotional bottle that would bring attention to this effort focused on diverting demand for the real horn. The bottle is inspired by the idea of a rhino horn transitioning into a scientifically pure version of the product. Working with actual scan data of a horn, we concealed the opening in the base resulting in a visually uninterrupted form. We were happy to be a small part of a cause we believe in and hope that Pembient succeeds in making a difference.