Juice Mobile is a charging product from Bretford that turns a single wall outlet into a flexible charging solution. Our challenge was to create shipping packaging for their different product offerings consisting of a starter kit, power track, pods, and replacement parts. These structures needed to reflect the premium price point and present the products in an organized fashion.
Our solution for the intro kit (shown here), provided a simple un-boxing experience. The two heavy components, the charger, and the track, are separated by a durable platform which folds off of the inner carton eliminating the need for a separate piece. A lift system was developed to help users lift the heavier track from the base of the structure.