Brita is one of the leading companies in household water filtration. While previous Brita filtering pitchers have certainly fulfilled the need for great tasting water, they were hardly something consumers wanted to leave on their kitchen counter or dining table.
In designing their first premium water pitcher, the challenge was to maintain the functionality of the current pitchers yet create an object that would feel at home in a modern kitchen. We updated the pitcher with the use of stainless steel, strategically placing it on the pitcher to hide the filter yet show enough of the water so that the consumer knows when to refill. Soft-grip material on the inside of the pitcher handle provides a more comfortable pouring experience.
The Brita stainless steel pitcher launched in November 2012 to overwhelming shopper enthusiasm.
Designed while part of Clorox’s design group